The Digital Marketing Strategy Summit

The Must Attend Event for CMOs, CDOs & Marketing Decision Makers

November 18 – 20, 2018  Titanic Chaussee Berlin

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The leading digital marketing event in Europe for marketing professionals. 
Rethink! MAD Minds Europe is an international knowledge & project exchange platform. Bringing together 150+ CMOs, CDOs and marketing decision makers to discuss key industry topics, share knowledge, create new partnerships and identify opportunities for their business.


Until the most interactive and senior level Marketing Event in Europe starts!


HIGHLIGHTS 2017



ALL SPEAKERS

What our attendees say and why they love attending our conferences…

we.HAVE PARTNERS.

Not sponsors…Rethink! MAD Minds Europe is a unique event in the business & technology world because of our relationship with our partners. Our aim is to support our partners to reach their targets and inspire innovation. This vision is shared by a select group of partners at our highest quality events with the most elite audience. Position your business as a thought leader at Rethink! MAD Minds Europe. Join our 2018 partners today!


Position your business effectively as a thought leader to CMOs, CTOs & CDOs.


Download Partnership Prospectus
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Key topics Rethink! MAD Minds Europe 2017

  • Digital marketing: Future trends, opportunities and challenges
  • Future technologies & disruptions
  • Integration of new business models in the marketing strategy
  • Global vs. local marketing & sales strategies
  • Integration of marketing and sales, marketing as a sales driver
  • The future of the CMO in the company: From marketing to digital officer
  • The new power of marketing and the position of the CMO in the company
  • CMO & CIO: innovation and transformation to achieve customer goals
  • Digital transformation of marketing
  • The new corporate digital agenda & digital reality
  • Tech & trend transformation
  • Business model innovation & revenue generation
  • Investing in new technologies
  • Measuring the ROI of digital technologies
  • Marketing efficiency: ROI & KPI performance measurement
  • New innovation opportunities and risks in the digital age

EVENT GUIDE 2017

Movers & Shakers in 2016

  • "Great learnings, excellent network and superb organisation!"

    Luisella Giani, Expat Genius

  • "Interesting line-up & very well organised."

    Sven Krueger, T-Systems

  • "Engaging event with a good range of speakers and interactive sessions!"

    Andy Jones, Network Rail

  • "Latest digital trends presented with real life case studies and actionable tips."

    Simon Swan, Head of Digital Marketing, Met Office

  • "Interesting people, great insights and hugely enjoyable programme."

    Rob Mansfield, Head of Digital Content, Age UK


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It’s a Multi-touchpoint Concept

The most effective and most informal networking hub to reach a maximum of ROI ‒ personal dialogue, direct exchange and numerous opportunities to get meetings with top executives!

Icebreaker Sessions

Round tables on the evening before the first conference day. The Icebreaker is a first informal networking.

Keynote

Top speakers, trendsetters, evangelists and experts in the field share their personal experience.

World Café Session

Be part of several thematic conversation rounds with changing topics and team constellations.

CMO Bar Camp Session

Working in small groups, develop roadmaps, feasibility studies and possible project scenarios with your peers.

Tweetback & Connect

The unique interactive live feedback system! Note down your thoughts on comment cards which will be pinned on walls in the networking area for further discussion.

Panel Discussion

A moderated conversation where hand-picked industry experts discuss current and future issues from different perspectives.

Live Tech Take

Delegates and solution providers have the chance to actively participate in product and service demos on the expo floor.

Networking Dinner

Wind down, enjoy great food and drink in a relaxed atmosphere to absorb all the new stimulations from the day.

Training Session

An environment that allows participants to be guided through specific topics from experts in small groups.

hubs101

Use our unique online matching platform to make new connections, arrange meetings and find tailored solutions to your needs.

Pre-qualification

We qualify every delegate to ensure an audience of senior executive decision makers with brand new projects, like yourself.

One2Ones

Our hubs101 technology and our onsite team will help facilitate pre-arranged and qualified meetings with your peers and potential business partners.

More Details

EVENT SERIES

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June 24 – 26, 2018
TITANIC Chaussee Berlin

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Rethink! MAD MINDS 2017
November 20 – 21, 2017
Hotel Atlantic Kempinski, Hamburg, Germany

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Rethink! IT Europe 2018
April 19 – 20, 2018
Berlin, Germany

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Rethink! HR Tech Europe
November 21 – 23, 2018
London, UK