Designer and author of the best-selling book "The Best Interface is No Interface: A Simple Path to Brilliant Technology," Golden Krishna currently works at Google on design strategy to shape the future of Android.
Previously, Golden has worked for R&D innovation labs at Samsung and Zappos to imagine, design, and build new products and services. Among other achievements, at Samsung, Golden worked one of the company's first wearables projects, and patented technology around contextual computing. At Zappos, he explored new lines of business, and led a project for a lightning-fast RFID checkout system. He began his career working at the world-renowned interaction design consultancy Cooper in San Francisco working for design legend Alan Cooper.
Golden has toured the world to give lectures about his book and design work in Sydney, Paris, London, Berlin, Montréal, Moscow, New York, San Francisco, Boston, Austin, Denver, Sweden, Budapest, Dublin, and at other large events including a keynote at South by Southwest in front of audience of 1,600 people about "The Best Interface is No Interface."
His work and design thinking has been featured in major publications like The Verge, BBC, Bloomberg, The Wall Street Journal, and PC World. He was called one of the "World's Best Designers" by Fast Company.
Monika Schulze moved into the role of Global Head of Marketing in 2014, following over five years at Zurich Insurance Company Ltd as Chief Marketing Officer. In this role she took the lead in driving customer centricity and developing digital assets, including the launch of a successful social media platform. She joined Zurich from Unilever in May 2008, where she worked in senior positions in several countries as well as on a global level. In her function as Global Vice President for the brand “Knorr” she was responsible for the US, Canada, Japan and Europe. Monika Schulze holds a degree of business administration from Hamburg University.
Our Global Communication Platform -“For those who truly love”- helps us to connect with our audiences. This platform brings our brand to life and is based on a simple insight that when you truly love something - or someone - you want to protect it in the best possible way, with the protection that only Zurich can provide.
Since its launch the campaign has leveraged the platform through television, billboards, print, digital advertising, and events across multiple markets. Instead of focusing on prices and or products, it appeals to the emotions.
All communication tells a simple story in a light-hearted way. For instance, television spots show different life situations when there is “no love”, “some love” and then “true love”. For Zurich the message is clear. We are there for our customers, when they need us to protect what they value most in life.
In his role at EE Paul works with and for some of the world’s most technologically advanced companies. They make the best smartphones and tablets, build superfast networks and provide software platforms that push consumer technology into new parts of our lives.
Delivering sustained success for these Connected products requires an integrated approach to marketing and sales channels, often building on systems and customer journeys designed with no foreknowledge of the current digital landscape.
This is something Paul encounters regularly in his work co-ordinating major launches for EE working alongside giants like Apple, Google and Samsung but also newer “tech first” brands such as TrackR. Join him as he shares his experience first hand along with observations on how the market will continue to develop to match customer expectations.
Mat joined JUST EAT in 2009 and set about establishing JUST EAT as the leading brand in takeaway delivery around the world. After five years of growth, JUST EAT floated on the London Stock Exchange in spring 2014. Mat has recently stepped down as JUST EAT CMO but continues to work with the company as Board Brand Advisor whilst mentoring startups in London’s vibrant tech scene.
In his tenure as CMO Mat built a team of experts covering retail, brand and digital marketing. In 2012, Mat led the global launch of JUST EAT’s award-winning campaign to ban home cooking; ‘Don’t Cook, JUST EAT’. Following the ‘challenger brand’ marketing strategy, the Don’t Cook campaign saw the company rise above established traditional takeaway brands through a series of theatrical brand moments. The brand was the first, and so far only, brand to run for government in a by-election. JUST EAT also famously kidnapped celebrity chef Anthony Worrall Thompson and brainwashed him into becoming an anti-cooking rebel. In 2014 Mat and the team expanded the campaign to be a celebration of every small victory against life's daily grind, celebrated with the mini fist pump.
After studying at Bonn University & UCLA, Sven graduated with a Master´s degree in Art History, English, and Political Science. He started his career as press officer for CIEE Germany. In 1998 he founded a pr & web design agency, before he worked for five years as senior consultant, project lead and organizational coach in strategic management & reorganization projects for customers as Detecon Consulting, Tarkett or Deutsche Telekom. 2002 Krüger joined Deutsche Telekom, and took over responsibility for Telekom´s marketing strategy & planning for their business customers segment. Since June 2005 he held various management positions with T-Systems, Europe´s leading ICT-provider, where among other projects, he set up & executed the sponsoring contracts with Team Shosholoza in the 32nd America´s Cup, as well as the engagement with the BMW Sauber F1 Team in the Formula One series. In his actual role, Sven has global responsibility for advertising and media, sponsoring, corporate events and trade shows, as well as for the corporate image & design of the brand in 20 countries. Sven supports selected clients as a systemic coach, and writes about marketing, technology & society in his blog svnkrgr.com (German).
Drawing on a global infrastructure of data centers and networks, T-Systems operates information and communication technology (ICT) systems for multinational corporations and public sector institutions.
On this basis, Deutsche Telekom offers corporate and business customers integrated solutions for the networked future of business and society. With offices in over 20 countries and global delivery capability, T-Systems provides support to companies in all industries. Some 47,800 employees combine industry expertise with ICT innovations to add significant value to its customers' core business all over the world. The corporate customers unit generated revenue of around 8.6 billion euros in the 2014 financial year.
Ottokar currently fuses technology, data and customer centric marketing to build a global brand as CMO for Hostelworld Group (HWG), the world's leading budget accomodation Online booking platform. He learned his trade at Procter&Gamble leading brands such as head&shoulders, Pantene Pro-V, Olay and SK-II working in markets as diverse as Europe, North America and Latin America. Ottokar has spent the past 7 years in technology-led B2C businesses of all shapes and sizes. At BT he revamped bt.com, at Rated People he brought together homeowners and tradespeople and at eHarmony he was responsible for helping singles find love form Brazil to the UK and Australia. Prior to HWG, Ottokar rebuilt Betfair's global marketing org, launching their sportsbook and leading their digital marketing agenda. Originally from Vienna, he is a keen skier, an avid piano player, and a seasoned traveller.
Hostelworld Group provides technology, distribution and marketing solutions to accommodation and other travel suppliers worldwide through a network of owned sites and affiliate partners.
Headquartered in Dublin, Ireland, Hostelworld Group was founded in 1999 and has representative offices in London, Shanghai, Sydney and Sao Paulo. Hostelworld Group has developed award winning websites including hostelworld.com, hostelbookers.com and hostels.com and has successful affiliate relationships with many of the world’s leading brands.