Keynote Speakers 2016

Designer and author of the best-selling book "The Best Interface is No Interface: A Simple Path to Brilliant Technology," Golden Krishna currently works at Google on design strategy to shape the future of Android.

Previously, Golden has worked for R&D innovation labs at Samsung and Zappos to imagine, design, and build new products and services. Among other achievements, at Samsung, Golden worked one of the company's first wearables projects, and patented technology around contextual computing. At Zappos, he explored new lines of business, and led a project for a lightning-fast RFID checkout system. He began his career working at the world-renowned interaction design consultancy Cooper in San Francisco working for design legend Alan Cooper.

Golden has toured the world to give lectures about his book and design work in Sydney, Paris, London, Berlin, Montréal, Moscow, New York, San Francisco, Boston, Austin, Denver, Sweden, Budapest, Dublin, and at other large events including a keynote at South by Southwest in front of audience of 1,600 people about "The Best Interface is No Interface."

His work and design thinking has been featured in major publications like The Verge, BBC, Bloomberg, The Wall Street Journal, and PC World. He was called one of the "World's Best Designers" by Fast Company.

Golden Krishna's keynote will cover the following topics:

  • Screens have taken over our lives: most adults spend over eight hours a day staring at a screen
  • Some “technological innovators” are hoping to grab even more of your eyeball time by using psychology to make us addicted
  • In this lecture, innovator Golden Krishna challenges our world of nagging, screen-based bondage
  • Diving into the ideas from his provocative book, ”The Best Interface is No Interface”, he shows how we can build a technologically advanced world without digital interfaces

Monika Schulze moved into the role of Global Head of Marketing in 2014, following over five years at Zurich Insurance Company Ltd as Chief Marketing Officer.  In this role she took the lead in driving customer centricity and developing digital assets, including the launch of a successful social media platform.  She joined Zurich from Unilever in May 2008, where she worked in senior positions in several countries as well as on a global level. In her function as Global Vice President for the brand “Knorr” she was responsible for the US, Canada, Japan and Europe. Monika Schulze holds a degree of business administration from Hamburg University.

Monika Schulze’s case study keynote will cover the following topics:

  • What is meant today by customer enthusiasm and how is it achieved?
  • What do customers expect from a premium product?
  • Brand experience at customer touch points

Mat joined JUST EAT in 2009 and set about establishing JUST EAT as the leading brand in takeaway delivery around the world. After five years of growth, JUST EAT floated on the London Stock Exchange in spring 2014. Mat has recently stepped down as JUST EAT CMO but continues to work with the company as Board Brand Advisor whilst mentoring startups in London’s vibrant tech scene.

In his tenure as CMO Mat built a team of experts covering retail, brand and digital marketing. In 2012, Mat led the global launch of JUST EAT’s award-winning campaign to ban home cooking; ‘Don’t Cook, JUST EAT’. Following the ‘challenger brand’ marketing strategy, the Don’t Cook campaign saw the company rise above established traditional takeaway brands through a series of theatrical brand moments. The brand was the first, and so far only, brand to run for government in a by-election. JUST EAT also famously kidnapped celebrity chef Anthony Worrall Thompson and brainwashed him into becoming an anti-cooking rebel. In 2014 Mat and the team expanded the campaign to be a celebration of every small victory against life's daily grind, celebrated with the mini fist pump.

Mat Braddy’s case study keynote will cover the following topics:

  • What do virtual reality, 3D printing and self-driving drones mean for marketing?
  • The on-demand generation and how to meet their needs
  • Utilising new technologies to be able to disrupt from within before someone else does

In his role at EE Paul works with and for some of the world’s most technologically advanced companies. They make the best smartphones and tablets, build superfast networks and provide software platforms that push consumer technology into new parts of our lives.
Delivering sustained success for these Connected products requires an integrated approach to marketing and sales channels, often building on systems and customer journeys designed with no foreknowledge of the current digital landscape.
This is something Paul encounters regularly in his work co-ordinating major launches for EE working alongside giants like Apple, Google and Samsung but also newer “tech first” brands such as TrackR. Join him as he shares his experience first hand along with observations on how the market will continue to develop to match customer expectations.

Paul Thomas’ opening keynote will cover the following topics:

  • Getting digital right is important but if you don't have a connected approach your marketing efforts will fail
  • Delivering sustained success connected products requires an integrated approach to marketing and sales channels
  • How the market will continue to develop to match customer expectations

After studying at Bonn University & UCLA, Sven graduated with a Master´s degree in Art History, English, and Political Science. He started his career as press officer for CIEE Germany. In 1998 he founded a pr & web design agency, before he worked for five years as senior consultant, project lead and organizational coach in strategic management & reorganization projects for customers as Detecon Consulting, Tarkett or Deutsche Telekom. 2002 Krüger joined Deutsche Telekom, and took over responsibility for Telekom´s marketing strategy & planning for their business customers segment. Since June 2005 he held various management positions with T-Systems, Europe´s leading ICT-provider, where among other projects, he set up & executed the sponsoring contracts with Team Shosholoza in the 32nd America´s Cup, as well as the engagement with the BMW Sauber F1 Team in the Formula One series. In his actual role, Sven has global responsibility for advertising and media, sponsoring, corporate events and trade shows, as well as for the corporate image & design of the brand in 20 countries. Sven supports selected clients as a systemic coach, and writes about marketing, technology & society in his blog (German).

Sven Krueger’s case study keynote will cover the following topics:

  • Consequences of digitization for customer communications & interactions
  • The future of digital marketing
  • Best practices
  • Marketing in the cyber-physical context
  • Your IT must never fail!





Prof. Dr. Viktor Mayer-Schönberger
Universität Oxford

Bernd Andres
Director Sales and Marketing
CosmosDirekt AG

Christoph Isenbürger
Marketing Director
Coca-Cola GmbH

Thomas de Buhr
Managing Director
Twitter Deutschland GmbH

Ricardo Diaz-Rohr
Media-Saturn-Holding GmbH

Frits Reneman
VP Digital Experience
adidas Group

Dirk Brüse
Digital Director
L'Oréal Deutschland GmbH

Alexa Hergenröther
Member of the Board
Marketing & Vertrieb, K+S Kali GmbH

Dr. Andreas Rebetzky
Sto SE & Co. KGaA

Dr. Tom Giessler
Director Technology and Finance
STI – Gustav Stabernack GmbH

Michael Hartwig
Director Media Buying Solutions
Google Inc.

Dr. Thomas Keller
Director Industries, Customers & Market Development Europe, Middle East, Africa

Nico Reinhold
CIO Director & Co-Head Digital Communications,
Deutsche Bank AG

Dr. Sabrina Zeplin
Director Group Business Intelligence
Otto Group

Dr. Timo Krüger
fiagon AG Medical Technologies