HIGHLIGHTS 2017

Self-disruption or how to grow within your ecosystem: Strategy and key tactics for the new era

Michel is a digital and e-commerce pioneer. He started as head of new media at Sony Music in the early 90’s, and has since filled several senior executive positions with international B2C and B2B multichannel companies (including Bertelsmann, Manutan, Quelle, Conrad, Camaïeu).
Michel relocated to the UK to join Marks & Spencer where he grew their international online sales, and more recently supported the omni-channel strategy of electronics retailer Maplin as eCommerce Director. In 2015, he joined TIME inc. UK to drive new business growth and e-commerce initiatives, and as a CMO led a company wide customer marketing transformation program.

The Era of Marketing: driving value generation in a disruptive world

Markus Czanta started at Merck in 2002 after receiving his PhD in physics. He has completed an Executive MBA at Ashridge Business School UK and has lead various units, covering product development from idea scouting, research, development, business plans and portfolio management up to promotional activities and market introduction. Since 2015, he oversees the Global Technical Marketing, where he is responsible for trend scouting, industry networks, roadmaps, marketing activities and business development. He spearheads strategic projects in digitalization and big data.

The new role and challenges for the CMO: tensions between strategic business practices and technical expertise - The CMO as a business partner - Redefining the function of marketing and the position of CMO

After a 20 year career in advertising and brand management, during which time he won many industry awards and plaudits, Frank joined Binatone Hubble Group in late 2015 with a specific remit to propel the company into its next stage of growth from established consumer electronics manufacturer to leading provider of end to end IoT experiences centred around ‘the emotional home’.

The new role and challenges for the CMO: tensions between strategic business practices and technical expertise - The CMO as a business partner - Redefining the function of marketing and the position of CMO

Chief Marketing & Communications Officer and Member of the Groups Executive Management Board
Adecco Group
2007 – Present

Cablecom
2003 – 2007
Head Corporate Communications & Public Affairs, Vice President, Cablecom

Global Head Marketing, Corporate Communications & IR, Senior Vice President
Ascom Holding AG
2001 – 2003

Head Marketing & Corporate Communications, Director
Sunrise
1997 – 2001


Press Officer
NCR Corporation
1997

Is Digital Technology Outracing Its Own Headlights? And Other Content Collision Questions

Bob Libbey leads development of the corporate content strategy for Bristol-Myers Squibb (NYSE: BMY) and oversees the creation, curation, distribution and promotion of content across the company’s internal and external digital and social enterprise channels.
Prior to joining the global biopharmaceutical company in the fall of 2016, Libbey led digital and social, employee, executive and content creation functions at Pfizer over an 11-year period. Earlier in his career, he worked in executive, employee and corporate communications leadership positions in a variety of industries, including 16 years as a CEO speechwriter and communications counsel. He started his career as a reporter for Gannett Newspapers in New York, after graduating from the University of Pennsylvania with a B.A. in English.

Libbey serves on the Ethics Committee of the International Association of Business Communicators, is an advisor to Columbia University’s Information and Knowledge Strategy M.S. program, previously taught as an adjunct professor in New York University’s Public Relations and Corporate Communications M.S. program, and speaks and writes on communications issues.

Creating digital touch points: targeted identification and evaluation of customer experience, and systemic integration in marketing strategies

Accomplished digital minded and performance driven EMEA Marketing Director with over 28 years of marketing, communications and sales experience in the services and durables sector (B2C and B2B). Strategic business focus and digital marketing drive including brand and lead generating campaigns. Successfully leading marketing automation and social selling initiatives to create growth opportunities and (future) client satisfaction throughout the buying journey.


Advisory Board 2017


SPEAKERS & MODERATORS 2017


SPEAKERS AND MODERATORS 2016


DOWNLOAD THE 2017 EVENT GUIDE

DOWNLOAD THE 2017 EVENT GUIDE

PAST SPEAKERS AT OUR EVENTS

Prof. Dr. Viktor Mayer-Schönberger
Professor
Universität Oxford

Bernd Andres
Director Sales and Marketing
CosmosDirekt AG

Christoph Isenbürger
Marketing Director
Coca-Cola GmbH

Thomas de Buhr
Managing Director
Twitter Deutschland GmbH

Ricardo Diaz-Rohr
CIO
Media-Saturn-Holding GmbH

Frits Reneman
VP Digital Experience
adidas Group

Dirk Brüse
Digital Director
L'Oréal Deutschland GmbH

Alexa Hergenröther
Member of the Board
Marketing & Vertrieb, K+S Kali GmbH

Dr. Andreas Rebetzky
CIO
Sto SE & Co. KGaA

Dr. Tom Giessler
Director Technology and Finance
STI – Gustav Stabernack GmbH

Michael Hartwig
Director Media Buying Solutions
Google Inc.

Dr. Thomas Keller
Director Industries, Customers & Market Development Europe, Middle East, Africa
BASF SE

Nico Reinhold
CIO Director & Co-Head Digital Communications,
Deutsche Bank AG

Dr. Sabrina Zeplin
Director Group Business Intelligence
Otto Group

Dr. Timo Krüger
Director
fiagon AG Medical Technologies


DOWNLOAD THE 2017 EVENT GUIDE