Artificial Intelligence & The Future of Marketing: Integrate AI into your business to stay in the market

After studying at Bonn University & UCLA, Sven graduated with a Master´s degree in Art History, English, and Political Science. He started his career as press officer for CIEE Germany. In 1998 he founded a pr & web design agency, before he worked for five years as senior consultant, project leader and coach in strategic management & reorganization projects for customers as Detecon Consulting, Tarkett or Deutsche Telekom. 2002 Krüger joined Deutsche Telekom, and took over responsibility for Telekom´s marketing strategy & planning for their business customers segment. Since June 2005 he held various management positions with T-Systems, Europe´s leading ICT-provider, where among other projects, he executed the sponsorings with Team Shosholoza in the 32nd America´s Cup, as well as the engagement with the BMW Sauber F1 Team in the Formula One series, and was responsible for global advertising/media, corporate events and trade shows, as well as the corporate image & design of the brand worldwide. In February 2017, Sven took over as Chief Marketing Officer, responsible for all marketing activities of T-Systems International. Sven supports selected clients as a systemic coach, and writes about marketing, technology & society in his blog svnkrgr.com (German).

Self-disruption or how to grow within your ecosystem: Strategy and key tactics for the new era

Michel is a digital and e-commerce pioneer. He started as head of new media at Sony Music in the early 90’s, and has since filled several senior executive positions with international B2C and B2B multichannel companies (including Bertelsmann, Manutan, Quelle, Conrad, Camaïeu).
Michel relocated to the UK to join Marks & Spencer where he grew their international online sales, and more recently supported the omni-channel strategy of electronics retailer Maplin as eCommerce Director. In 2015, he joined TIME inc. UK to drive new business growth and e-commerce initiatives, and as a CMO led a company wide customer marketing transformation program.

Creating digital touch points: targeted identification and evaluation of customer experience, and systemic integration in marketing strategies

Accomplished digital minded and performance driven EMEA Marketing Director with over 28 years of marketing, communications and sales experience in the services and durables sector (B2C and B2B). Strategic business focus and digital marketing drive including brand and lead generating campaigns. Successfully leading marketing automation and social selling initiatives to create growth opportunities and (future) client satisfaction throughout the buying journey.

Is Digital Technology Outracing Its Own Headlights? And Other Content Collision Questions

Bob Libbey leads development of the corporate content strategy for Bristol-Myers Squibb (NYSE: BMY) and oversees the creation, curation, distribution and promotion of content across the company’s internal and external digital and social enterprise channels.
Prior to joining the global biopharmaceutical company in the fall of 2016, Libbey led digital and social, employee, executive and content creation functions at Pfizer over an 11-year period. Earlier in his career, he worked in executive, employee and corporate communications leadership positions in a variety of industries, including 16 years as a CEO speechwriter and communications counsel. He started his career as a reporter for Gannett Newspapers in New York, after graduating from the University of Pennsylvania with a B.A. in English.

Libbey serves on the Ethics Committee of the International Association of Business Communicators, is an advisor to Columbia University’s Information and Knowledge Strategy M.S. program, previously taught as an adjunct professor in New York University’s Public Relations and Corporate Communications M.S. program, and speaks and writes on communications issues.

Augmented Reality & Virtual Reality for better business results

Monika Schulze has a broad range of experience in the FMCG and Insurance industries, having successfully served in senior executive positions for more than 25 years in different countries.
Following a short period working as a self-employed Strategic Consultant, Monika joined Zurich Insurance in Bonn as Chief Marketing Officer in May 2008. Monika then relocated to Switzerland in January 2014 to take up her current role as Global Head of Marketing, responsible for all B2B and B2C marketing activities for the Zurich Insurance Group and also a member of the Zurich Leadership Team.

Prior to Zurich, Monika held a series of increasingly challenging and demanding senior roles at Unilever providing her with functional experience in market research, marketing sales and business development, including P&L responsibilities. She has held a number of international roles, including responsibilities for the critical markets of the US, Canada and Japan. She had various international assignments and is currently based in Switzerland.

Monika is an executive leader with extensive and diversified experience in revitalizing businesses and brands. She has a proven track record of analysing market and customer data in order to define growth opportunities and at building high performing teams and international networks.

Facilitating customer contact with the right mobility strategy

Otto is the Chief Marketing Officer for Hostelworld Group, and is responsible for connecting hostels with millennials around the globe, turbo-charging their travel experiences.
He believes strongly in the power of putting the customer at the heart, fusing data, product and technology with a brand mission, and delivering strong global brands built for long lasting growth.
Part of the Marketing Weeks Vision 100 and on the Adobe Digital Advisory Board, Otto is a highly regarded within the marketing industry. 
With over 18 years of commercial b2c experience, Otto learnt his trade at Procter&Gamble leading brands including; head&shoulders, Pantene and Olay. He then moved to technology-led platform businesses; bt.com, Rated People and eHarmony.  Most recently he rebuilt Betfair’s global marketing organisation; driving forward their real-time digital marketing agenda.

Advisory Board 2017






Prof. Dr. Viktor Mayer-Schönberger
Universität Oxford

Bernd Andres
Director Sales and Marketing
CosmosDirekt AG

Christoph Isenbürger
Marketing Director
Coca-Cola GmbH

Thomas de Buhr
Managing Director
Twitter Deutschland GmbH

Ricardo Diaz-Rohr
Media-Saturn-Holding GmbH

Frits Reneman
VP Digital Experience
adidas Group

Dirk Brüse
Digital Director
L'Oréal Deutschland GmbH

Alexa Hergenröther
Member of the Board
Marketing & Vertrieb, K+S Kali GmbH

Dr. Andreas Rebetzky
Sto SE & Co. KGaA

Dr. Tom Giessler
Director Technology and Finance
STI – Gustav Stabernack GmbH

Michael Hartwig
Director Media Buying Solutions
Google Inc.

Dr. Thomas Keller
Director Industries, Customers & Market Development Europe, Middle East, Africa

Nico Reinhold
CIO Director & Co-Head Digital Communications,
Deutsche Bank AG

Dr. Sabrina Zeplin
Director Group Business Intelligence
Otto Group

Dr. Timo Krüger
fiagon AG Medical Technologies